Rolls-Royce is one of the most well-known brands in the world. Our name is one of our most valuable assets. It helps open doors, it attracts talented people, it differentiates us and it is a reassurance of trust in our technical capability. Today, our brand means more than engineering excellence. It is a standard of quality across all our activities. Our brand guides our actions and behaviours and the way we present ourselves to the world as a leading-edge, international power-systems business. It is at the heart of everything we do and everything we say.