The launch of the Peugeot RCZ marked the start of a dynamic new chapter in the history of Peugeot. The coupé, designed to be a special vehicle within the Peugeot range, is aimed directly at customers who see their cars as a source of driving enjoyment as well as daily transport. The name, RCZ, symbolises this special positioning as it will be the first Peugeot passenger car not to use the traditional numbering system with a central ‘zero’ or ‘double zero’.Designed to enhance the sheer enjoyment of driving, the RCZ is both dynamic (the top of the range model features an all new 1.6 litre THP 200 bhp engine) and responsible, offering an innovative blend of performance and environmental-friendliness. With its reduced weight, fine-tuned aerodynamics and modern engine technology, the entry level model has CO2 emissions of only 139 g/km. Due to the special nature of the vehicle, it will be built by Magna Steyr in Austria in a production centre that specialises in exclusive vehicles built in small volumes. The Peugeot RCZ Coupé was voted the most beautiful car of the year 2009 at the 25th International Automobile Festival.